Skip to Main Content

Com100, 102 Chan

this guide will help with resources for Prof. Alex Chan's communication classes

Search the Library

Articles in periodicals will provide the most up-to-date information on your topic. 

To locate only articles, use Academic Search Premier or ProQuest Research Library for general topics.

For more specific topics, you may want to use a subject specific database. 

Begin your search at the Library Homepage

A subject search will help to narrow down broad or general topics. For example- American artists

Keyword is useful when you want to combine terms. For example- looting and art

From the search results page, use the format box on the left to narrow the list to books. 

Use the library box to see what's available in our library.

 

You found a book or article that isn't in the BCC library and you really need it.  Now what?

Use our Inter-Library Loan request form and have the the item delivered to you.

Fill out all the information you have to help us get the article or book for you as soon as possible.

Library Video

Confused about your research?  Missed the library instruction session?  Here's a video just for you!

Helpful Web Tools

Demographics refers to things about people that can be objectively counted and verified.

Some examples: race/ethnicity, age, gender, income.

Basic Demographics:

The US Census website www.census.gov is the best place for demographic information. There are many tools and ways to use the information on the Census website. 

American Factfinder - A product of the US Census, American Factfinder provides Census data in user friendly format.

Demographics on expenditures

The Bureau of Labor Statistics website http://www.bls.gov/ is a great place for employment and economic information. There are many tools and ways to use the information on the website. A few of those tools are below:

Consumer Expenditure Survey - The Consumer Expenditure Survey (CE) provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

American Time Use Survey - The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Psychographics look at groups of people based on their attitudes or beliefs.  The analysis of a person's day to day pattern of living as expressed in that person's activities, interests, and opinions. 

Use keywords about the group of people you want to learn more about:

  • teen* and consumer behavior
  • women and marketing and attitudes 

Other keywords to try when searching psychographics: lifestyle, consumer research, consumer behavior, consumer attitudes

Working on groups can be difficult when you have to coordinate schedules and share information.  

There are many web based tools that can help and that can be used for free.  Just a few are listed below.